Donald Trump's presidency became a masterclass in branding. From his fiery rhetoric to his carefully curated publicity, Trump overshadowed the traditional rules of political communication. His run was a media-savvy spectacle that captivated the nation's attention and galvanized his supporters. Trump understood the power of visual cues. He used the

Donald Trump's presidency became a masterclass in branding. From his bombastic rhetoric to his carefully curated persona, Trump overshadowed the traditional norms of political communication. His run was a highly publicized spectacle that captivated the nation's attention and mobilized his supporters. Trump understood the power of representation. H

He's created an empire on success. He's magnetic as a salesman, always selling the next big thing. Trump: The master dealmaker. He knows how to spin the narrative, bamboozling you into thinking you're getting a great deal. But is there more to his DONALD TRUMP artful bargains than meets the eye? Some say he's a genius, others a con man. One thing's